Chapter two should the outcome of having a a well thought out plan and sticking to it. Ray Kroc will be the king of fast food and and as a sales man. He sold his personal ideas of who is the most impotant customer (the children) and who will a loyal customer for their lifetime.
Nike,Adidus and other sporting goods manufacturers also, have connected to this thought process loking for the younger customer who will be loyal to their products for their life time
Monday, September 28, 2009
chapter one
chapter one is interesting that many individuals who have had ideas and the drive to start a business and make it happen to the point as the MacDonald brothers and Carl did shows they new their audience. Connecting automobiles and hamburgers togther to create a business was seeing beyond just selling hot dogs and hamburgers. The MacDonald brothers, Carl and even more so Ray Kroc saw a future in an upstart industry that ment achieving their own personal goals.
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