Chapter two should the outcome of having a a well thought out plan and sticking to it. Ray Kroc will be the king of fast food and and as a sales man. He sold his personal ideas of who is the most impotant customer (the children) and who will a loyal customer for their lifetime.
Nike,Adidus and other sporting goods manufacturers also, have connected to this thought process loking for the younger customer who will be loyal to their products for their life time
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But what do you think about targeting children? Schlosser seems to think that it's somehow immoral. What do you think?
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Targetting children is the same market that toy manufacturers are after. The children are at a mental stage were self control does not really exist. The parent is the childs dicision maker and should control their wants and needs.Most parents give in and feed their disires, which is why marketing campaigns towards children work.
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