Hot Potato

J.R.Simplot, a character out of a movie, an American tale of rags to riches. J.R. Simplot the man behind the curtain of french fries that made fast food industry grow. He was a self made man who could see beyond the day and invision the future. The partnership he formed with Ray Kroc was sealed with a handshake and expanded both their businesses. Walt Disney turned down an opprotunity when Ray Kroc offered a chance for the two companies towork together. J.R. Simplot used simple business dealings and compouned one deal after another. The Evolution of the frozen potato through better chemistry was an eye opener. I did not realize that chemist were the ones making our food taste good. The study that found that the color of food plays a big part of how the food will taste to people was an interesting point made (p.125). The same flavor, but different color effected which food tasted better to people. Pictures of food in vivid colors would be more appealing and would make individuals desire a burger or fries. The fast food industry has just as much of an effect on the U.S. economy as the housing or automotive market. J.R. Simplot and Ray Kroc built their dreams on the American public wants and created their own personal wealth on those dreams.