Thursday, October 22, 2009
On the range
Chapter 6 is the same format as chapter 5 ,with the exception that beef and poultry is the subject. Schlosser again points out how they monopolized another industry that supplies them. I can't blame these industries for meeting McDonolds demands because their in business to be sucessful and profitable. Larger corporations have always hurt the underdog farmer, mom and pop retailers because they are interested in growing and being the biggest. McDonalds and the other fast food restuarants are growing and their suppliers can see that supplying the giants with what they want will make them giants in their industry. The small beef suppliers can not compete with a corporation out of fear of being squeezed out completely as stated 0n p.143. The other problem Schlosser pointed out in this chapter was the land in Colorado will taken over by real estate developers who will also squeeze out the farmers and ranchers. Corporations have the money and political clout to control different markets to their benefits and the little man can only watch it happen.
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Salvatore, I really enjoyed the comments you left on your colleagues' blogs!
ReplyDeleteAnd I agree with you-- it's not just the fast food joint to blame. The customers--we--want cheap food, right? The Mc only delivers what we ask for.
Ana
McD's has always had a money making marketing plan throught their history, which is evident in so many other fast food copy-cats.Their suppliers know that hanging on to McD's purse strings will make them money too.McD's menu represents their customers wants and provide it in a value meal.The fact that most of the food contents are causing a much larger customer is not a concern. The old saying in retail is "The customer is always right".
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